Canadian activewear brand Lolë is pleased to introduce its first-ever men’s capsule collection. The brand is long known for taking a stand on smart consumption, designing versatile and long-lasting every day clothes; made to make people feel good from day to night, from work to practice. The much-anticipated menswear line is crafted with the same philosophy in mind, reconciling functionality and technicity, traditionally found in outdoor products, with noble materials and refined urban design in a timeless re-interpretation of everyday wear essentials.
‘Since inception, Lolë’s sole ambition is to make wellbeing accessible to all, not just for a few, all across the globe. For us, it means so much more than healthy eating and spending hours at the gym. With this new collection, we are eager to bring our vision of wellness as a way of life to a wider audience, now including men,’ says Bernard Mariette, CEO of Lolë. ‘We have been asked for it for a while now, but we did not want to just design the umpteenth men’s collection. We were adamant to anchor it in the values we defend, elevating everyday wear essentials to a whole new level. We have invested time and effort to perfect the lines and carefully select the finest fabrics, rarely used outside of high-end fashion pieces’.
The debut capsule of men’s clothing and accessories features iconic everyday wear styles such as tee-shirts made of 100% PIMA cotton – a highly resistant and amazingly soft premium fiber, rarely use for basic pieces, a 100% Merino urban design base-layer – so elegant it is meant to be worn alone, sweat pants & hoodies in 100% 400 GSM cotton – a heavy and structured noble material, retaining its initial shape as time goes by, and a unique waterproof packable jacket, a first of its kind, both warm and water-resistant – a travel must-have.
The men’s collection will be available online at www.lolelife.com and in select stores August 30th, 2018.