DVLA hits the road with clear warning to tax it or lose it

DVLA is back on the road targeting motorists across the UK with a communications campaign that has a clear message for those who take a chance on not taxing their vehicle – tax it or lose it.

The campaign is targeting the 20 regions of the UK where vehicle tax evasion is higher:

Area Total enforcement actions in 2019
Belfast 78,501
Birmingham 61,531
Bristol 24,747
Cardiff 28,857
Coventry 23,739
Doncaster 17,885
East London 26,005
Edinburgh 24,779
Glasgow 34,375
Leicester 23,174
Manchester 34,106
Newcastle 22,996
Northampton 18,729
North London 24,766
Nottingham 26,134
Peterborough 23,271
Romford 18,325
Sheffield 30,467
South London 29,336
Swansea 18,237

During 2019, DVLA took nearly 590,000 enforcement actions in these 20 regions against the keepers of untaxed vehicles.

The campaign will focus on showing the real consequences to those who don’t tax their vehicles – from penalties and fines to clamping, and ultimately losing their vehicle.

A giant clamp is at the centre of the campaign images, making it clear that DVLA takes action against untaxed vehicles on streets across the country every day, just like those in the image.

DVLA doesn’t need to spot an untaxed vehicle on the road to take action, but any vehicle spotted on the road that isn’t taxed, or is wrongly declared SORN, risks being clamped or impounded by one of DVLA’s enforcement teams. These teams travel in vehicles equipped with number plate recognition cameras, and are based around the UK to take action against untaxed vehicles.

DVLA’s Chief Executive, Julie Lennard, said:

The number of untaxed vehicles on the road is falling, but we are determined to reduce this even further. We operate a range of measures to make vehicle tax easy to pay and hard to avoid, so there really is no excuse if you fail to tax your vehicle. While the vast majority of motorists do the right thing and tax correctly, this campaign highlights the real consequences that motorists face if they don’t tax their vehicles.