North London-based award-winning popcorn makers, Joe & Seph’s (www.joeandsephs.co.uk) have launched an indulgent new range, Chocolate Popcorn Bites (RRP £3 per 63g bag). The first of their kind, the Bites marry decadent chocolate with their renowned gourmet popcorn. Founder Joseph Sopher created the new chocolate popcorn bites after many late nights experimenting in his kitchen. Joseph’s small team of pastry chefs lovingly air-pop “extra-large” mushroom kernels, which are coated by hand in Joe & Seph’s unique salted caramel sauce; each piece of popcorn is individually placed in a cup of luxurious Dark or Milk Chocolate for a melt-in-the-mouth moment of pure indulgence, rounded off with a satisfying popcorn crunch!


Having spent two years perfecting the recipe, the Chocolate Popcorn Bites are a new creation for the ever-evolving range of Joe & Seph’s innovations. As with all their products, the bites are handmade using only the finest natural ingredients, with an unerring attention to quality. Since founding Joe & Seph’s back in 2010 with his wife, Jackie, and sons, Adam and Paul, Joseph has wanted to create a range that is even more indulgent than the popcorn they’ve become celebrated for. Joseph says, “We’ve wanted to create a more decadent sweet treat for a while that’s different to our range of gourmet popcorn. I can’t wait for everyone to try them, though I must hazard a warning, they’re extremely moreish…”


Now chocolate lovers and popcorn devotees need not choose between their favourite confections, the generous dose of silky chocolate will sate any chocoholics deepest cravings, whilst the rich caramel crunch, and subtle hint of sea salt will satisfy any pining for popcorn. The customer reviews say it all:


I don’t regularly review but these are amazing. Came home and ordered two bags. Have now sat here, demolished both, now ordering more. Comparable to individual chocolates as they are so chunky. Love these kids and their work.”

“Blooming lovely but the packs are reaseable, seemed a bit like a challenge to me, unfortunately no contest, they are so deliciously moreish, have yet to avail myself of the reasealing!”
“Truly Delicious. I love popcorn. I love chocolate. I hate mixing the 2 together but this has changed my view.”

And initial press feedback is coming back really positive too:


Harry Wallop tweeted “Dear God @joeandseph – these are like crack cocaine. Added bonus you can play Subuteo with the ‘bites’


Whether it’s as a moreish cinema treat, a luxurious end to a dinner party or an indulgent snack to go with your round of tea, Joe & Seph’s will be on hand for a satisfying and delicious bite. Find the new Chocolate Popcorn Bites at Sainsbury’s in the Confectionery Aisle, Selfridges, Ocado, Whole Foods Market, John Lewis Oxford Street Food Hall, BP M&S, Harvey Nichols and www.joeandsephs.co.uk.