JD Sports to create a multi-stream music entertainment platform dubbed JD-X

Multichannel instore and digital production company Immedia, is working with JD Sports to create a multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app.

JD-X is a 24 hr music and entertainment service, part of a larger programme of added benefits designed to enhance the experience of JD consumers. This includes unlimited next day delivery, priority access to exclusive events, early product launch access and other money-can’t-buy experiences.

JD-X offers a main Live channel featuring DJs, guest artists and other interesting and relevant content, plus 20 other bespoke streams with specific playlists to cover genres and trends. The JD-X Live channel focuses on the biggest tracks right now with the JD audience. Core artists include Drake, Ramz, Mabel, Stormzy, Anne-Marie, Calvin Harris, J Hus, Dua Lipa, Post Malone and Kendrick Lamar.

The 21 channels focus on genres and activities popular with the JD audience, such as UK Reppin’ – featuring tracks from the stars of the UK Grime and RnB scenes. There are other playlists to listen to when in the gym or out running. JD-X also provides content relevant to consumer interests including sport, clubs, gaming, gigs, relaxation and TV. JD-X also features videos, for example the latest content from JD Sports including celeb exclusives and features on new products, all available to view inside the app.

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