According to new research conducted by TopCV, the largest CV-writing service in the world, the ‘selfie era’ may not be as self-absorbed as we thought – but it could be costing people job opportunities. TopCV asked 2,885 professionals how often they search for their own name online and found the responses surprisingly modest.
Overall, 57 per cent of respondents said that they never Google their own names online, while only 6 per cent admitted to doing so every day. Although the results varied slightly according to years of employment, more than half of respondents in all categories selected the “never” option when asked the question ‘How often do you Google your name?’
TopCV’s career advice expert Amanda Augustine points out that while Googling oneself may be viewed as a guilty pleasure, it can play a significant role in helping job seekers identify and shape their ‘personal brand’ online.